OUR VISION

Prayatna imbibes the values defined by Late Shri Rajesh Srivastava, the founder Chairman of Rockland Group. Late Mr. Srivastava, a great visionary continues to inspire the next generation of entrepreneurs at the organisation. His Vision given below has now been adopted as the Vision of Prayatna Microfinance Limited

जब भी कोई व्यक्ति, संगठ, समाज और राष्ट्र आगे बढ़ने के लिए प्रयत्नशील होता हैं और योग्यता के आधार पर अपनी पहचान बनाता हैं तभी उसके हर घटक को मान सम्मान धन वैभव की प्राप्ति होती है.

“Whenever any person, institution, society or nation wants to progress and carve a niche for itself on the basis of its capability, only then will it get recognition and respect, wealth and prosperity’’

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OUR  MISSION

Prayatna has a Mission to provide financial services to low income household with a social objective inspired to be an active agent in nation building.

The Mission of the organization is given here under:

To influence the Indian Microfinance Sector by streamlining it and widening accessibility by effectively and efficiently reaching the needy through innovative technologies, keeping in mind integrity, governance and Corporate Social Responsibilities and thereby subsequently taking these exploits to a national banking level.

INTEGRITY

Integrity for us means being ethically unyielding, fiercely honest and inspiring trust by saying what we mean, matching our behaviors to our words and taking responsibility for our actions.

INTEGRITY

Integrity for us means being ethically unyielding, fiercely honest and inspiring trust by saying what we mean, matching our behaviors to our words and taking responsibility for our actions.

COMPANY OUTREACH

In the first five years the company plans to expand its footprint Uttar Pradesh, Bihar, Chattisgarh, Jharkhand, Madhya Pradesh, Delhi, Uttarakhand, Punjab and Rajasthan. There after in next five years, it plans to expand its operations in the South and West region so as to diversify its portfolio.Prayatna will expand operations in new territories strategically, with a focus on regions with limited availability of financial services, thereby enhancing financial inclusion and providing greater scope for business growth.

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